Employment and Successful Pharmaceutical Company

According to one of PharmaCare’ patient:† PharmaCare is the BEST place to buy prescription drugs. In addition, to the excellent service by the workers at PharmaCare, you get a discount every time you purchase drugs. Cut you prescription cost now, buy at PharmaCare. † PharmaCare is an independent pharmacy chain based in Bel Air, Maryland. Pharmacare serves patients with traditional needs in addition to patients with special needs, such as psychiatric, substance abuse, HIV, and oncology patients. With its high customer service standards and a caring culture, Pharmacare is emerging as a regional leader.The stakeholders within PharmaCARE are all the individuals and groups that are affected by the company’s decisions. The stakeholders in this scenario include PharmaCARE, a successful pharmaceutical company, CompCARE, a subsidiary of PharmaCARE, Wellco, a large drugstore chain, the employees of the various companies, the African nation of Colberia and the Colberia ns. All of these stakeholders have a stake in the outcome. PharmaCARE is a successful pharmaceutical company that prides itself on being a reputable, caring and ethical company that enhances the quality of life for millions of people.However, if we take a close a look of Pharmacare way of doing business, we will understand that the company actually only cares about its profit margin. Many of the social problems in Colberia are caused by PharmaCare. PharmaCare actually destroyed the habitat and endangered the native species through extensive activities and business practices. PharmaCARE’s treatment of the people of Colberia is immoral, unethical and socially irresponsible. They are taking advantage of Colberia’s low standard of living and economic plight.These people are simply trying to earn a living. At the same time, the executives are living in the lap of luxury. The answer whether Allen could legally fire each of the three workers: Donna, Tom, and Ayesha is definit ely no. I do believe that these employees are protected by the public policy exception of the employee-at-will doctrine. â€Å"Employers should not be allowed to use their economic power over employees in a way that undermines the interests of the community or that is injurious to the public good.†If we analyze each case we will see that Allen has no legal right to fire Donna who filed for work compensation because her sickness is due to work conditions. The same would definitely go for Tom. Furthermore, we can say every employee has the right to file a complaint with Occupational Safety & Health Administration (OSHA) and Equal Employment Opportunity Commission (EEOC). Donna, Tom and Ayesha are all rank and file workers that have experienced negative conditions and situations at their place of work.Ayesha’s situation is kind a different though because she would have to prove that her ethnicity, race and or beliefs have kept her away from being promoted instead of her l ack of management. I do believe that she could be fired under the employment at will doctrine which allows an employer to fire anyone at anytime without reason. If I were Allen, I would make sure that all work orders are documented. Documents should specify that effort has been made If I were Allen I would consult with Human Resource and make sure all incidents at work are documented.The documentation needs to show that effort has been made to correct any safety violations. Allen needs to document and make sure his interviews with Ayesha were documented and that reviews of Ayesha’s work has been documented. Manager’s should make notes specifically about them and their work habits that support their skills or lack of certain skills so any claims of discrimination cannot support why an employee was not promoted or hired. Allen could definitely make sure that work orders are made to correct the mold problem in the facility.

Study Case

CHAPTER 2I HUI4AN RESOURCE MANAGEMENT 903 Case Office Equipment Company (OEC) director (a U. S. national) of the office Equipment Company (oEc) in Lima, Peru (see Map 2l . l), announced suddenly that he would leave within one month. The company had to find a replacement. OEC manufactures a wide variety of small office 1997, the managing ln equipment (such as copying machines, recording machines, mail scales, and paper shredders) in eight different countries and distributes and sells products worldwide. lt has no manufacturing facilities in Peru but has been selling and servicing there since the early 1970s.OEC first tried selling in Peru through independent importers but quickly became convinced that in order to make sufficient sales it needed to have its own staffthere. Despite Peru's political turmoil, which at times has bordered on being a full-scale civil war, OEC'S operation there (with about 100 employees) has enjoyed good and improving sales and profitability. OEC is construct ing its first factory in Peru that is scheduled to begin operations in early 1999. This factory will import components for personal computer printers and assemble them locally.Peru offers an abundant supply of cheap labor, and the assembly oPeration will employ approximately 150 people. The government will allow up to I0 percent of the output to be sold locally. By assembling locally and then exporting, oEC expects to be able to ward off trade restrictions on the other office equipment it imports for sale within Peru. This plant! construction is being supervised by a U. S. rechnical ream, and a U. S. expatriate will be assigned to direct the production. This director will report directly to OEC's U. S. eadquarters on all production and quality-control matrers but will rePort to the managing director in Peru on all other matters, such as accounting, finance, and labor relations. OEC, by policy, will replace the exiting managing director with an internal candidate. The company employs a combination of home-, host-, and third-country nationals in top positions in foreign countries, and managers commonly rotate among foreign and U. S. locations. ln fact, it has been increasingly evident to OEC that international experience is an important factor in deciding who will be appointed to top corporate positions.The sales and service facility in Peru reports to a Latin American regional office located in Coral Gables, Florida. A committee at this office, charged with selecting the new managing direc- tor, quickly narrowed its choice to five candidates. Tom A thirty-year OEC veteran, Zimmerman is well versed in all the technical and sales aspects required in the job. He has never worked abroad for OEC but has visited various of the company's foreign facilities as part of sales teams. He is consid- Zimmerman ered competent and will retire in about four and a half years.Neither he nor his wife speaks Spanish. Their children are grown and living with their own children in th e United States. Zimmerman currently is in charge of an operation that is aboutthe size of that in Peru after the new factory begins operating. However, Zimmerman's present position will become redundant because the operation he heads is being merged with another. Brett Harrison Harrison, 40, has spent fifteen years at OEC. Considered highly compehas tent and capable of moving into upper-level management within the next few years, he 904 PART 7 FUNCTIONAL I'. ANAGEI'1 ENT, OPERATIONS. AND CONCERNS PERU Population 22. 3 million Monetary unit New sol Major languages Span ish Quech ua Aymara Largest city Lima Major industrial areas Arequipa Chimbote Cuzco lquitos Lima Talara Map 2l. l Peru never been based abroad but has worked for the last three years in the Latin American regional office and frequently travels to Latin America. Both he and his wife speak Spanish adequately, and their two children, ages I 4 and I 5, are just beginning to study the His wife holds a responsible marketin g position with a pharmaceuticals company.Carolyn language. Moyer Moyer joined OEC twelve years ago after getting her MBA from a pres- tigious university. 4t37, she has already moved between staffand line positions of growing responsibility. For two years, she was second in command of a product group that was aboutthe size of the newly expanded one in Peru. Her performance in that. postwas considered excellent. Currently, she works on a planning staffteam. When she joined OEC, she indicated her interest in eventual international responsibilities because of her undergraduate major in international affairs.She has recently expressed interest in international duties because of a belief it will help her advancement. She speaks Spanish well and is unmarried. Francisco Cabrera Cabrera, 35, currently is an assistant managing director in the larger Mexican operation, which produces and sells for the Mexican market. A Mexican cit- for OEC in Mexico for all his twelve years with the company. He holds an MBA from a Mexican university and is considered to be a likely candidate to head the Mexican operation when the present managing diiector retires in seven years. He is married with four children (ages 2 to 7) and speaks English adequately.His wife does not work izen, he has worked outside the home or speak English. CHAPTER 2I HUMAN RESOURCE MANAGEMENT 905 Juan Moreno At27, Moreno is assistant to the present managing director in Peru. He has held that position since joining OEC upon his U. S. college graduation four years ago. Unmarried, he is considered competent, especially in employee relations, but lacking in experience. He had been successful in increasing OEC's sales, in part because he is well connected with local families who can afford to buy new office equipment for their businesses. Questions l.Which candidate should ihe committee choose for the assignment, and whyl 2. What problems might each candidate encounter in the position? 3. 4. How might OEC go about mi nimizing the problems that each candidate would have in managing the Peruvian operations? Calculate an estimated compensation package for each candidate based on the following additional inf6rmation: Present annual salaries: Zimmerman, U5$70,000; Harrison, US$75,000; Moyer, US$65,000; Cabrera, M$ I 24,000; Moreno, 557,000 a Exchange rates: $ I: M$3. 1 (Mexican pesos);$ I: S 1. 9 (Peruvian new sols) o f income for a family of one, 40 percent for a family of two, 45 percent for a family of four, and 50 percent for a family of five or more: Washington, D. C. : 100; Lima : 86;Mexico City :77 U. S. Department, of State foreign-service premiums for Peru: hardship : l5 percent; danger: l5 percent U. S. Department of State cost-of-living index based on items covering 35 percent a a o Schooling allowance: age 6-12 : US$5000;age 3-18 : US$9000 Average tax rates: Mexico : 20 percenq United States : 25 percent; Peru : I Housing allowance (nontaxable): single : US$ 12,100;family : US$ 15,000 0 p ercent Chapter Notes l. The data for the case were taken from Edwin McDowell, â€Å"Making lt in America: The Foreign-Born Executive,† New York Times, June I, 1980, Section 3, p. l+; Don Whitehead, The Dow Story (New York McGraw-Hill, I968); â€Å"Lundeen Urges More Aid for Universities,† Chemrcal Marlceting Reporter, Yol. 224, No. 19, November 7, 1983, p. 3+;Paul L. Blocklyn, â€Å"Developing the lnternational Executive,† Personnel, Vol. 66, March 1989, pp. September 14,1992, p. 5; â€Å"Popoffon Challenges for Dow and for the lndusvy|' Chemical Wee( May 18, 1994, pp. 26-28; and Susan J.Sinsworth, â€Å"lssues Management ls Central to Frank Popoff's Globalization Strategy,† Chemlcol Engineering News, Vol. 72, No. 21, May 23, 1994, pp. 25–29. 2. Gary R. Oddou and Mark E. Mendenhall, â€Å"Succession Planning for the 2 l st Cen- European Management lournol, Yol. I 4, No. 4, August 1996, pp. 365-373. 4. â€Å"Globesmanship,† Across the Board , Yol. 27, Nos. l, 2, January-February 1990, p. 26, quoting Michael Angus. 5. Daniel Ondrack, â€Å"lnternational Transfers of Managers in North American and European MNEs,† Journol of lnternailonol Business Studies, Vol. 16, No. 3, Fall 1985, pp. l-19;andJohn M.Hannon, lngChung Huang, and Bih-Shiaw Jaw, â€Å"lnternational Human Resource Strategy and Its Determinants: The Case of Subsidiaries in Taiwan,†Journal of lnternotionol Business Studies, Vol. 26, No. 3, Third Quarter 1995, pp. 53 l-554. 4447; â€Å"Globesmanship,† Across the Boor4 Vol. 27, Nos. l,2,January-February 1990, pp. 24-34;William Storck, â€Å"Dow Chemical Changes Executive Lineup,† Chemical ond Engineering News, tury: How Well Are We Grooming Our Future Business Leadersl† Business Horizons, January-February I 99 I, pp. 26-34. 3. Gordon Petrash, â€Å"Dow's Journey to a Knowledge Value Management Culture,†

Human Resources Essay Example | Topics and Well Written Essays - 2000 words - 2

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New Product Introduction Processes. ( Engineering Strategy ) - Coursework Example Protection is better than treatment and even if it is expensive because here the cost we pay is through money but when we have to treat a disease we pay it through both our health and money. In this new era where health research has got to a point where a vaccine is available for all the difficult and resistant disease why not just avail it. â€Å"Although many successful antiretroviral drugs have been developed with enormous impact on HIV-associated morbidity and mortality, access to antiretroviral therapy remains limited to only 5% of the total population of HIV-infected subjects in developing countries† (Schwartlà ¤nder, 2434–2436). There are antiretroviral and a few more new vaccines developed by two pharmaceutical companies. These vaccines have a lot better efficacy and safety profile that has been tested and made sure through animal models first and then through clinical phase III trials. â€Å"Over the past 10 yr there has been a progressive increase in resourc es for vaccine research, allowing the generation of several candidate vaccines capable of stimulating anti-HIV immunity (Bart, 286–293. & McMichael, 227–255. ) These vaccinations need to be advertised in such a way that people get to know the facts of their productions and more importantly their good impact on health. These are T cell based vaccines, which have proven to be the most promising one out of all the other categories so that point should be the point of focus to get the customer’s trust in this new product. â€Å"T cell vaccines are unlikely to prevent infection but may control HIV replication after infection, leading to attenuation of HIV disease†(Desrosiers, 221–223& Pitisuttithum, 1160–1165). It is hard to accept a new thing easily and specially when it is dealing with human being’s health but in order to take care of these viruses that are merging day by day and

Intellectual property right Assignment Example | Topics and Well Written Essays - 1000 words

Intellectual property right - Assignment Example To a certain extent, it prevents the plethora of similar products. It helps an organization to remain unique in its own products. This paper discusses the necessity of Trade-Related Aspects of Intellectual Property Rights (TRIPS) and how it provides good protection for traditional knowledge as well as patents. The Trade Related Aspects of Intellectual Property Rights (TRIPS) is an international agreement, administered by the World Trade Organization (WTO). It annotates minimum standards and guidelines for the various forms of intellectual property (IP) regulations, for nations who are signatories of the WTO. TRIPS came into existence in 1994, through the negotiations in the final stages of the Uruguay Round of the General Agreement on Tariffs and Trade (GATT), guaranteeing protection for many things. When the Uruguay Round concluded and the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement) was put into force in 1994 many believed that it is a step towards reaching a global solution for many product violation cases. (Alsegard 2004). Trips recommends all its signatory nations to follow and bring into effect the laws protecting intellectual property of various organizations, countries or individuals. The signatories consist of 153 countries, which represent s close to 95% of total world trade. These countries can be assured of, if or when they implement TRIPs, will be the avoidance of the economic and trade sanctions which industrialised countries would be entitled to impose under the terms of GATT. (McGrath 1996). There are certain standards which the nations laws should meet with regards to IP rights including: copyright rights, like the rights of performers including music artists, films, geographical indications, trademarks, etc, etc. These standards are stipulated by the TRIPS. Hence the WTO’s TRIPS agreement aims to facilitate the protection of rights in a more efficient way and so that it can be

Ensuring Appropriate Search Engine Registration Essay

Ensuring Appropriate Search Engine Registration - Essay Example Cybercrime has spread and it cut across geographical borders, creating a new form of illegal activity that undermines the legitimacy and feasibility of applying laws based on boundaries. Law making and law enforcing authorities that are bound in territories are finding cyber crime threatening. It is a new concept and the existing laws are not equipped to handle the situation yet. This scenario has put the nation in a situation, not favourable, regarding its efficiency, sovereignty and autonomy to govern itself without inclusion of other parties. However, already established territorial law making and justice authorities may yet learn to hold back to the self-regulatory wants of cyberspace users who care most profoundly about this new digital trade in information ideas, and services. Separated from common beliefs tied to country jurisdictions, new laws will emerge, in an assortment of online spaces, to handle the wide range of new situations that have no clear equals in the real actua l world. Accordingly, this article seeks to address and analyse the following issues: Firstly, it incisively looks at how cybercrime is being addressed at the international and national levels. Secondly, it revisits the state of the existing regulatory and legislative framework and their quality use in combating this form of international organised crime, taking the European Union The web is fast evolving and is creating new challenges for information retrieval with every twist and turn in the technology ( Nozaki and Tipton 1999). The information archive is growing rapidly and the number of online users interested in using this result is rising at an alarming yet comforting rate. Alarming to developers who make the websites but comforting to policy makers who believe that it is a paradigm shift and that the information age is here for us to realise its benefits. The internet users experience is a major factor in the art of web searches and it indicates that people always use the most popular websites to do their searches. Another viable option to locating information is a human maintained list, this could cover popular topics effectively and is subjective, expensive to maintain and build. It is also marred with slow improvements and cannot cover the range of all esoteric topics. To the aid of the hurdle experience with the human maintained list is the automat ed search engines. They rely on matching keywords and return matches. The search engines make heavy use of the additional structure present in website pages built in hypertext and provide much higher and quality search results. The projection of the future search engine content hold in terms of available indexes is on the billion mark. The number of queries alone is beyond 20 million in a single day for a major search engine and the goal of the developers of search engines is to address the many problems both in quality and scalability. The internet has been a tool of trade and use among corporate organisations operating in this information age. There are about several millions of websites online and others still being uploaded every passing moment. The typical browser at a workstation in an internet cafe, home, office or public

Nursing Managment Essay Example for Free

Nursing Managment Essay Article Review of â€Å"A Handoff Report Card for General Nursing Orientation This article examines the strengths and weakness of the orientation process of new grads or new nurses to a unit or hospital. By the use of a 100 point score report card containing a summary of the nurses skills, knowledge, and also use of the Benner which measure clinical performance and critical thinking. The article addresses the use of a report card to better communicate the strengths and weakness of the orientees’. This report card is handed off to the next person in whom the new nurses will orient. The handoff is designed to create continuity and accuracy. An example of the type of data that would be measured by the handoff report includes items such as the nurses’ experiences and documentation of strengths and areas that need to be developed or improved. The report card is based on 3 assessments 1. The orientees own self-assessment 2. The instructor’s assessment 3. Competition of competencies From the first day on the unit, the nurse identifies his/her learning type using Benner’s Theory. This provides the nurse with a baseline of where their own individual level of development has reached, as well as, the preceptor, manager, or instructor. Secondly, the instructor assessment measures the orientees’ knowledge and performance. This report card is divided into 4 areas of measurement. The types of areas of measurement are areas such as: nursing interventions, documentation, critical thinking, nursing behaviors, clinical judgment, and several other areas. The last area of measurement is the nurses’ skill level. Several types of competencies were set up to determine if the nurse was competent to function on the unit. In conclusion, the report card was discussed with the leadership team, so that the orientation is more focused on the needs of the oreintee, based on the unit in which the orientee is being trained to work. As I was reading this article, it re minded me of an article that we had read at work. In the American Journal of Critical Care 2009, there was a research study completed to determine the best way to evaluate the new grads, new nurses, and it also evaluated the current nursing staff. In the study, most of the data that was returned was from the new grads. The suspected reasoning was the enthusiasm of the new grads. But the overall outcome, was positive, but mostly helped the management team to better evaluate the competency of their nurses. Currently, in the unit I work in we are challenged with determining the strengths and weakness of our newly hired nurses. Some of the nurses stated that they came to our unit with experience from different venues; however, their level of care has left us with many voids. I personally, enjoyed both articles and the effort of increasing critical thinking and professional behaviors on the clinical floor. Remember we all one day may be patients. Hargraves, L., Nichols, A., Shanks, S., Halamak, L. (2010). A Handoff Report Card for General Nursing Orientation. The Journal of Nursing Administration, 40(10), 424-431. Kleinpell, R. (2009). Evidenced Based Review Discussion Points. American Journal of Critical care, 18(3), 261-262.

Invictus and The Alchemist Response Essay Example for Free

Invictus and The Alchemist Response Essay The poem Invictus written by William Ernest Henley is a poem written about courage in the face of death and holding on to ones own dignity despite the indignities life places before us. In the first stanza the poems speaker prays in the dark to whatever gods may be a prayer of thanks for his unconquerable soul. Several things are apparent from the outset: First, the speaker is in some sort of metaphorical darkness, perhaps the darkness of despair. Second, he does not pray for strength, but gives thanks for the strength that he already has. Third, he seems rather flippant about who he is or is not praying to; it is almost a prayer to himself at this point, but not quite. Henley also bring this up in the second stanza where he talks about Gods will or even fate; instead he speaks of the fell clutch of circumstance and insists that he has overcome these bravely and without complaint.The third stanza is about death and what a trifle it seems to the speaker of the poem. This place of wrath and tears, this life, it seems, is not full enough of pain and horror to frighten the poems speaker. And death, the Horror of the shade, could not possibly worry him, being an end to wrath and tears. Notice here that he is not concerned in any way about an afterlife. Death is merely an end to suffering for our speaker. Nothing of any concern seems to lie beyond for him until. This poem is an inspiration to it readers depending on the way you read it. This poem like mentioned before has been written for those suffering from an incurable disease or just going thru a tough time in their life, to give that person some hope and strength. I Can relate to this poem because growing up i’ve been threw lots of illnesses it all started when i was diagnosed with Meningococcal Meningitis when i was just a baby. Than at the age of 16 i was diagnosed with Hereditary Breast Cancer. Going thru this i felt so alone and like my life hit a point of no return i lost hope and faith. I felt helpless and i also felt bad for my family making them so worried about me. Nevertheless i have not let this bring me down or think twice about anything that i set my mind to do. I have enlisted in the Marines and hoping to leave to boot camp in september. Going threw everything i’ve been threw in my life has definitely taught me that everything in life comes in threes , but at the end of the day if you fall down seven times you must get up eight , because you cant let life struggles get in the way of your Personal legend. This Poem is also related to the Alchemist. Santiago hits a point in his journey where he feel’s like he’s losing himself .The alchemist prepares to move on with Santiago to the pyramids, but Santiago complains that he doesn’t want to leave Fatima. The alchemist says Fatima understands that Santiago needs to complete his Personal Legend. at this point Santiago gets frustrated with the alchemist because he doesnt want to leave fatima behind. Another point where santiago loses faith in his journey is towards the end where He feels frustrated that the alchemist didn’t teach him anything, but the alchemist says Santiago should have learned through actions. Santiago asks him why he is an alchemist, and the alchemist explains he learned the practice from his grandfather, when alchemy was simpler. He says men complicated alchemy by writing books about it. Previously, alchemists only needed the Emerald Tablet. Santiago asks what the tablet says, and the alchemist replies that one can’t understand it through reason since it provides a passage to the Soul of the World. The alchemist encourages Santiago to immerse himself in the desert and listen to his heart so he can also gain an understanding of the Soul of the World but at the end of the book santiago continues his journey and finds his treasure than makes his way back to fatima. This relates to the poem because it talks about where a person’s life goes threw so many obstacles but at the end still overcomes those hard times.

Brand and company analysis of Titan

Brand and company analysis of Titan In early 80s, it was identified by the Tata Group that the watch industry is a huge potential consumer market for the group to enter. A Tata veteran, Xerxes Desai who was the MD of Tata Press was chosen to head this initiative. Titan was conceived in Tata Press in 1984- a joint venture between Tata the Tamil Nadu Industrial Development Corporation. Like most consumer markets in India during the pre-liberalization era, the watch industry was way behind the rest of the world. The technology at that time was reliable, but outdated. Tata Group entered the watch market with Quartz technology and the brand Titan. Brand identity-Kapferers Model Physique is an exterior tangible facet conveying brand qualities, form, physical specificities and colour. Physique is the starting point of branding. TITAN: Elegant corporate wear, Life-style watches Personality is an internal intangible facet which forms the character, brand personality and soul which are relevant for brands. TITAN: A complement to dress than just a time showing machine Relationship is an exterior facet with tangible and intangible areas, and defines the behaviour that indentifies the brand the way the brand connects to its customers. TITAN: Watches as a practical luxury with a function other than beauty Culture is an internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. TITAN: Indian, traditional and premium quality Reflection is an external intangible facet reflecting the customer as he or she wishes to be seen as a result of using a brand. TITAN: Lives life to the fullest, multi-faceted, revives aspirations Self-Image is an internal intangible facet reflecting the customer attitude towards the brand. These inner thoughts connect personal inner relationship with the brand. TITAN: Be whatever you want to be and extract more from life Stage in the PLC Xylys Fastrack Sonata 1984 Extension of Maturity phase through REPOSITIONING Sales Time Titans winning story began in the year 1984 when there was a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Introducing Titan quartz watches which donned an international appearance, Titan Industries completely transformed the Indian watch industry. After the launch of Sonata, a value-for-money brand which offered functionally styled watches at reasonable prices, Titan Industries aimed to reach the youth of the nation with its third trendy and chic brand Fastrack. Till date, Titan has sold 100mn watches worldwide and it produces 12mn watches per annum. Steps taken by brand at each stage At Product Level Stage I: Introduction Titan offers a broad variety of choices to numerous segments across taste, gender, age and economic status. in the early days, Titan used this approach path as the cornerstone of its leadership strategy. Their former range had discrete offerings for specific requirements: Gold plated cases having fine leather straps were Formal watches launched specially for the executive Gold plated cases having ornamental bracelets were Dress watches launched for those who prefer jewellery All steel watches with functionality were the Rugged watches for those whose usage demanded more durability Stage II: Growth Launched Aqura In 1989, the trendy range for the youth Raga in 1992, the ethnic range for the sophisticated Indian woman Insignia in 1993, typical and international appearing high-end watches, for those who seek exclusivity Launched psi 2000 in 1994, the rugged, sporty and masculine watches with serious sports features for those who seek adventure. Dash in 1996, the bright and colourful collection for kids Launched Sonata in 1997, the affordable, good quality range for the budget-conscious Stage III: Maturity Titan came out with Fastrack in 1998, the cool, fashionable and funky range for the young Nebula in 1999, the solid gold and diamond-studded range of luxury watches for affluent people Steel in 2001, the smart and contemporary collection for the young 21st century executive In 2006, launched its premium watch brand Xylys Also in 2008, Titan came out with unique collections like the Octane, Diva, WWF and Zoop At Communication Level Stage I: Introduction Titan decided to invest to a great extent into exhibiting all its innovations to the prospective consumers using advertising. From the very first day, the catalogue advertising of Titan was used and it turned out to be its hallmark as it was applied regularly and was very effective in merchandising new models. These catalogue ads were also very helpful to the customers in shopping off the newspaper page, almost deciding which model they were interested in picking up. Retailers also got used to viewing customers who would walk into shops with newspaper cuttings, specifically asking for the models depicted there. The same approach is continued till this day, with almost the same effect. The most persisting part of the Titan advertising has been its music track. It was a segment from Mozarts 25th Symphony which was chosen for its class and western vibes and has become Indian Advertisings most unforgettable track. It started in 1987 in its pure classical versions with only one violin playing the melody and over the years, this piece of music has been delivered in innumerable innovative versions. Stage II: Growth In the early 90s, Titan focused on building up the Gifting market. Watches had always been favourite things to gift and Titan benefited from that. A set of 3 films were developed in 1991 around 3 relationships, where the gifting of a Titan climaxed in a touching personal moment and strengthened the bond between the protagonists. All these films were very big hits and they created a separate genre of advertising films lasting around 8 years. During these years, a series of films involving a variety of characters such as a father, a daughter, a teacher, a boyfriend etc.; with local flavour were created and released. These helped in building a huge gift segment for Titan and also became Titans Theme Campaign. Another flourishing customer-facing aspect about Titan has been its stores. In a pioneering attempt which drastically altered the industry standards, the World of Titan was born. Located in the newer parts of a city, the showrooms immediately stood out on the street and ended up in attracting a lot of walk-ins. One could get a better idea about the collection through a contextual presentation and could make up his mind which collection was right for his requirement. Stage III: Maturity Titan Industries decided to revamp its flagship watch brand with the purpose of making it more youthful and relevant to the changing times. The brand underwent a major repositioning exercise in 2005, when Hindi film actor Aamir Khan was appointed brand ambassador and it was followed by the tagline Whats Your Style? campaign. It tried to increase watch consumption per person, by suggesting the use of different watches for different occasions. In 2008, Titan moved from style statements to personality statements. With the explosion of options in a persons life, their core consumer was changing. Titan has evolved and adopted the tagline Be More. It denotes the aspirations of consumers to make more of their lives and be whatever they want to be. Market Scenario/Challenges Majority of the watch customers tend to prefer Titan because of the appealing designs and supreme quality of Titan watches. However, there is a misconception in the minds of the consumers about the prices of Titan products as they find them to be pretty expensive. Titan is now trying to get hold of newer customer segments and are attempting to target all the adults in SEC A and SEC B. Titan is also considering advanced retail strategies and is projecting to launch modern product collections. Summary Titan is the 5th largest branded watch producer in the world with four major brands in the market namely Titan, Sonata, Fastrack and Xylys, all having several sub-brands and collections. Titan Industries commenced operations with groundbreaking offerings, i.e. Quartz watches which altered the look of the Indian watch industry. Ideas which were ahead of their times at Titan Industries led to substantial accomplishments such as Single Point Solutions to each and every Original Equipment Manufacturer customer. Titan watches are available at exclusive World of Titan outlets, Fastrack outlets, multi brand dealers, Multi brand outlet Helios and multi brand stores. Taking the forecast of brand fatigue earnestly, the brand recreated itself with the flawlessly styled Euro watches collection. In the near future, Titan can introduce an exclusive assemblage for Executive men and women which is contemporary and goes well with both the traditional as well as western wear. Also, the brand needs to spread more awareness about the availability of its lesser-priced watches in lower segments of the society as most of the consumers feel that Titan brand is synonymous with premium watches.

J.B.Priestley’s play, An Inspector Calls Essay -- English Literature

By what means, and how successfully is suspense created and sustained in An Inspector Calls? An Inspector Calls Essay By what means, and how successfully is suspense created and sustained in ‘An Inspector Calls?’  · Show analytical and interpretative skills  · The effects of dramatic devices and structure  · Layers of meaning in language, ideas and themes  · The social and historical setting/context JB Priestley wrote ‘An Inspector Calls’ towards the end of World War 2. The play however, is set in 1912 at a wealthy, middle-class family home. The play is about a family celebrating an engagement, when an Inspector calls, and tells them of a young girl’s suicide. The play is always set in the family’s dining room, but it has precise stage directions, so each character must be sitting in a certain place. Suspense is used right through the play, usually at its peak at the end of an act. I think JB Priestley was trying to get a message across to us that we need to abolish the social class differences, and all be equal. The play is very good because you are always trying to find out who was responsible for the suicide, and you know that everybody fits in, but you don’t know when or how. As you find, or think you’ve found something out, the play takes a new dramatic turn, which definitely makes suspense the key factor. What makes the play even better is that the audience always knows a lot more than the characters do, and you are always wondering: â€Å"why haven’t they worked that out?† Suspense is very successfully created and sustained in ‘An Inspector Calls.’ When Act one begins, the mood is merry, and civilised in the dining room, at The Birlings’ house. The family are happy, excited and ... ...er this phone call means that yes everything was true, or no, it was a hoax. Then, it is used as a dramatic device again when it rings, and the local Inspector says he is coming round to question the Birlings about a young girl’s death. The play ends here. Now, we have found out the suspense is created and sustained very successfully in ‘An Inspector Calls’. With you always wondering whether the Inspector is real, and all the cliffhangers that are used, you are constantly left in suspense, even after the very unusual ending. You are wondering at the end whether this time it really is real, or is it another hoax? We will never know. Dramatic devices are a key element in this play, for example in Act 3; a telephone is the focal point. It can be little things like that. I hope this brings a good conclusion to a very good, interesting, even if strange play.

Analysis of The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis

Analysis of The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson In an attempt to consider the duality tale, one narrative inevitably finds its way to the top of the heap as the supreme archetype: Robert Louis Stevenson’s The Strange Case of Dr. Jekyll and Mr. Hyde. Immense disagreement permeates the pages of literary criticism relevant to the meaning of the story. Yet, for all of the wrangling focused on the psychology, morality, spirituality, and sociality of the story, it has remained, since 1886, a novella that according to the Reverend W. J. Dawson, gives Stevenson â€Å"a place apart, and high above all contemporaries, as an interpreter of the deepest things of the soul† (qtd. in Abbey 318). Not content to merely comment on the age of Victoria—i.e., the world about him—Stevenson has used the vehicle of Jekyll and Hyde to comment on the world within him, and within each of us, depicting the efforts of a scientist who separates the natures of good and evil, seen as â€Å"polar twins †¦ continuously struggling† (Jekyll and Hyde 78) within the psyche of each of us for supremacy. The author did so, perhaps, as a response to the physical conditions that had plagued him for the majority of his life, and with the concept of the world’s view of his state in mind. Stevenson lived his life contending with the limitations of his physical frame, living his adolescent days as a â€Å"rather sickly child† (Edens121) and in his adult years persistently confronted by the symptoms of tuberculosis, including â€Å"hemorrhages from the lungs† (Nabakov 179). Stevenson’s birthplace is Edinburgh, Scotland. He was the child of Margaret Balfour and Thomas Stevenson. Born on November 13, 1850, this product of a minister’s daughter and a c... ...r this submission to the Times of London to actually be the work of Robert Louis Stevenson. This would be along the lines of the intellectual dishonesty perpetrated by the senator from Delaware, Joseph Biden, who, about a decade ago, was found out to be a plagiarist. Evidence pointing to a deception on the part of Stevenson is not known, but the thought of such a thing occurring is intriguing, because, were this to be the case, the author would be shown to have behaved in a Hydian manner, disguising his identity for the sake of profit. [3] The popular notion of linking schizophrenia and a split personality is in error. The schizophrenic is an agoraphobic who takes his/her neurosis to an extreme and develops modes of behavior that serve as coping mechanisms. These behaviors are often erroneously grouped, by those observing them, to form separate personalities.

Patient`s Laws Essay

Patients should feel at ease when giving personal information to their physician or nurse (Burkle & Cascino, 2011). Patients may resist offering pertinent information if they feel their confidence may be betrayed. Confidentiality can only be broken when it involves a gunshot wound, injuries resulting from child abuse or an infectious disease, which would put the community at risk. Such is the case presented in Nathanson’s article titled: â€Å"Betraying trust or providing good care? When is it okay to break confidentiality?† (2000). The article addresses an ethical dilemma presented in an episode of NBC’s ER. Nurse Carol Hathaway promises two reluctant teenage patients who are seeking care, that anything they tell her will remain confidential, even from their parents and anyone else. Agreeable to this, the girls divulge they have been sexually active with multiple partners and suspect they have been exposed to a sexually transmitted disease (STD). Tests were perf ormed on the teenager for STD’s and receive Pap tests to detect any cervical abnormalities. The test results confirm, Andrea, is positive for the human papillomavirus (HPV) and cervical cancer. Promising Andrea confidentiality, Nurse Hathaway knows she must break the promise or potentially endanger herself and the community. Nurse Hathaway is faced with ethical consequences if she breaks confidentiality with her patient. Of these consequences are reluctance to disclose pertinent information, feelings of betrayal, enraged parents, disrespect of staff members, job termination, demeaned hospital reputation, poor school reputation, and a non supportive bureaucratic and legal system (Burkhardt & Nathaniel, 2008). Nurses are fearful of these ethical implications, which keep them from disclosing important information, which can have disastrous results (Griffith, 2008). Deontology best describes Nurse Hathaway’s ethical framework when she finds it necessary to break Andrea’s confidentiality. The deontology theory is based on the concept that a person adheres to what is right and wrong in their actions and thoughts rather than the consequences (Purtilo & Doherty, 2011) . Since this has become a public issue she is compelled to fulfill her duty by courageously choosing to bring the situation out in the open. Her reasoning for informing Andrea’s parents and school would ensure the appropriate course of treatment and avoiding further injury for the teen and society. Even though Nathanson says  there is no advantage in notifying the school of Andrea’s sexual involvement with multiple partners, Nurse Hathaway chose to do so. By doing this, Andrea attempts to take her life when she finds out the school is aware of her situation. There are several ethical decision-making models to choose from but the best would be Uustal’s model to handle this particular situation. Uustal proposes a nine-step method to direct one toward making an ethical decision. This model follows the nursing process and also includes and explanation of values when using and ethical decision-making model. Step 1) those implicated in the dilemma are the teenage girls, their parents, the students at the school and Nurse Hathaway. Whether or not to inform the school of the sexual behavior of the girls and of Andrea’s diagnosis is the ethical dilemma at hand. Step 2) without giving specific information about the girls, the school needs to be aware of the student’s sexual conduct with multiple partners. Step 3) the spread of HPV and the concern for the protection of the community from STD’s related to promiscuous sex are the issues related to the situation. A resolution to the dilemma would to inform the school of the concern for the sexual behavior of the students. Step 5) with good intentions, Nurse Hathaway notifies the school of the girl’s activities but should not kept their identities anonymous and only discussed her concern for the students in general about their participation in multiple sex partners. Step 5) implementing education in the school regarding the risks, treatments and prevention of STD’s would follow. Step 6) the main priority should have been informing the school of the promiscuity among the students rather than of the two teens in question and Andrea’s new found diagnosis. Step 7) Nurse Hathaway should have only discussed her concern for sex with multiple partners between the students. Step 8 and 9) if Nurse Hathaway had followed th is model, education could have occurred, the school would have been protected and Andrea’s privacy would have been respected. This particular model allows for the analysis of various options to sensitive, ethical dilemmas. An ethics committee consists of of representatives from different fields in and outside of health care as well as professionals, lawyer, clergyman, etc., from the community. With different perspectives, experiences, and educational backgrounds the committee can have a well-rounded discussion and provide suggestions proposed to advocate for the rights of patients and foster mutual decision  making in the event of an ethical dilemma. When conflicting moral claims are presented, the ethics committee can suggest an unbiased approach to solving the ethical dilemma (Burkhardt & Nathaniel, 2008). Consulting with an ethics committee would have been in Nurse Hathaway’s best interest before deciding to break confidentiality. Had she not divulged pertinent information about Andrea to her school, Andrea most likely would not have attempted suicide. In conclusion, as nurses we are confronted with ethical dilemmas pertaining to upholding confidentiality in our day-to-day practice. Ethical decisions should not be taken lightly and treated exclusively with sensitivity for our patients and the public. Making the wrong decision could cost us the trust we build with out patients and community and our job. Burkhardt, M. A., & Nathaniel, A. K. (2008). Ethics & issues in contemporary nursing (3rd ed.). Clifton Park, NY: Delmar Cengage Learning. Burkle, C. M., & Cascino, G. D. (2011, December). Medicine and the media: Balancing the public’s right to know with the privacy of the patient. Mayo Clinic Proceedings, 86(12), 1192-1196. Ethical decision-making lecture [Module 3 lecture]. Retrieved from Grand Canyon University: http://my.gcu.edu. Griffith, R. (2008). Patient confidentiality: rights and duties of nurse prescribers. Nurse Prescribing, 6(2), 116-120. Purtilo, R. B., & Doherty, R. B. (2011). Ethical dimensions in the health professions (5th ed.). St. Louis, MO: Elsevier.

Aids Attitudes Among Pharmacy Students Health And Social Care Essay

Ever since the first instance of HIV was recognized in 1981, HIV has spread across the continents to acknowledge itself as the most ambitious disease to command. Acquired immunodeficiency syndrome ( AIDS ) is described as ‘pandemic ‘ of twenty-first century and Fiji island has non been able to salvage itself from it. As of February 2009, there were 294 confirmed instances of HIV positive patients but no study of how many developed into AIDS was provided. Compared to international figure of instances, Fiji was ranked 137 with prevalence of 0.1 % ( ref ) . In Fiji, AIDS represents a status which will take to decease and can be easy be transmitted. Despite wellness publicity and consciousness by Ministry of wellness ( Fiji ) , public position AIDS with a degratory attitude which non merely affects peoples perceptual experience, but besides patients undergoing HIV intervention. Health attention professionals play a critical function in direction of AIDS patient and understand ing their attitude towards AIDS patient is of major concern. Pharmacist being the supplier of pharmaceutical attention, it must be presumed that attitude of a druggist should be of no prejudice or bias as they are supplying attention to a patient. Although druggists in retail and public sector trade with HIV patients on day-to-day footing, there is deficiency of literature quantifying attitude of druggist or pharmaceutics pupils towards AIDS. Therefore, purpose of this research is to analyze attitude towards AIDS among pharmacy pupils at Fiji School of Medicine. Furthermore, bulk of the pharmaceutics pupils in south Pacific are trained at Fiji School of Medicine ( FSM, now Fiji National University, College of Health scientific discipline ) . Pharmacy pupils are selected for this research because finally they will be called for attention of AIDS or related upsets after they finished their programme. Hence, this survey will assist to implement any policy alterations that may be needed to incorporate amongst pharmaceutics pupils through agencies of wellness publicity and instruction through course of study.BackgroundSocial sigma towards AIDS patient has been of major concern in South Pacific and it has shown to impact direction and attitude of patient towards intervention harmonizing to survey conducted by Pacific Islands AIDS foundation. Problem of sigma non merely exist in Fiji, but besides in states around the Earth. In 1987, World Health Organisation ( WHO ) classified AIDS epidermics in three stage which included the epidemic of HIV, the epidemic of AIDS, and the epidemic of stigma, favoritism, and denial. The last portion is the most hard of AIDS epiderminc. Harmonizing to Peter Piot, executive manager of UNAIDS found AIDS related sigma is the most ‘continuing challenge ‘ that seems to be impacting the universe. Furthermore, deficiency of methodological tools and research in AIDS related sigma composite and diverse. The most successful method used to prove attitude was developed by in Health Psychology diary and was subsequently validated in 1997. It was named AIDS Attitude Scale ( AAS ) which contained 15 points carefully selected through their research and was farther subdivide into 3 subscales viz. Fear of contagious disease, Professional opposition and negative emotions. To forestall any societal desirable replies by participants, points from Crowne-Marlowe Social Desirability ( ref ) was interspersed with the points. Due to ever-increased demand for pharmaceutical attention, more druggists are to be expected in clinical direction of patients. Therefore, it becomes of import to analyze attitude of pharmaceutics pupils towards diseases peculiarly socially sensitive AIDS. Harmonizing to analyze done by Edward Krupat, pharmaceutics pupils showed negative attitude towards AIDS patient on contagious disease, emotion and professional opposition graduated tables which besides recommended alteration in instruction programme in the course of study. However, no surveies of such nature has non been done on pharmaceutics pupils in Fiji. It would be interesting to analyze attitude and associate it to independent variables such as gender and age and happen if any association exists.MethodologyStudy DesignDescriptive survey. Study will besides seek to associate variables which may be related with positive and negative attitude towards people with AIDS.Study area/settingFiji School of MedicineSurvey ParticipantsP harmacy pupils from old ages 1 – 4 enrolled in Bachelors of Pharmacy or Diploma in Pharmacy programme in twelvemonth 2011.Sample SizeApproximately 80 – 100. Sample size may change as it is unknown how many pupils will come in twelvemonth 1 in 2011 and those who may go out pharmaceutics programme.Sampling techniqueStratified sampling will be used because common feature of the samples will be pupils who will be enrolled in Bachelors in Pharmacy or Diploma in Pharmacy programme in 2011.Data ManagementData aggregation instruments, techniques and programAIDS Attitude Scale ( AAS ) will be used to mensurate attitude of pharmaceutics pupils towards AIDS. It is a 15 point instrument developed for medical and nursing pupils by for mensurating attitude towards AIDS. ASS has been successfully used in assorted researches to mensurate attitude and has been dependable and there has non been any surveies conclusive to picture uncertainness in ASS. For this research, AAS will be conve rted into a signifier of ego administered questionnaire and distributed to pharmaceutics pupils.Datas EntryData will be enter into SPSS.Data analysis/Design of analysis signifierResponses from 1-3 will be categorized to bespeak dissension with each of the 15 points. Similarity, responses from 4-6 will be categorized to bespeak understanding with each of the 15 points.Statistical methods/analysisCategorized informations ( i.e. dissension and understanding ) will be calculated of its per centum, against each 15 points in the undermentioned table format. Items N n= disagree n=agreeContagion SubscaleAids makes my occupation a high hazard business Despite all I know about how AIDS is transmitted. I ‘m still afraid of catching it. I would non desire my kid to travel to school with a kid with AIDS I would be willing to eat in a eating house where I know the chef has AIDS Even following rigorous infection control step, it is likely that I would go septic with HIV, if I were working with AIDS patients over a long period of clipProfessional Resistance SubscaleI would instead work with a better category of people than AIDS patients I would prefer to mention individuals with AIDS to my professional co-workers Given a pick. I would prefer non to work with AIDS patients I would see altering my professional specialty/position if it became necessary to work with AIDS patients It is best to develop a few specializers who would be responsible for the intervention of AIDS patients I do n't desire those at higher hazard for AIDS such as IV drug users and homophiles, as patientsNegative Emotions SubscaleI sometimes find it difficult to be sympathetic to AIDS patients I would experience resentful if AIDS patients accounted for a important portion of my caseload I frequently have tender, concerned feelings for people with AIDS I feel angry about the hazard of AIDS which homophiles have imposed on the consecutive community a ) Dependability of the graduated table will be tested by calculating Cronbach ‘s alpha and listed in the undermentioned tabular arrayDependability StatisticssCronbach ‘s Alpha N of Items .022 4 Second portion of analysis will be Pearson ‘s Chi squared trial to analyze any association between Contagion, Professional Resistance and negative emotions subscale against gender or twelvemonth of the pupil.AppendixI. Questionnaire

Hitler compared to macbeth Essay

When one is ambitious in gaining power by the force of evil or by the used of violence, there is no stopping this one from what he or she is going to do. This is one of the moral ethical of humanity, something that every human being must suffer during their time of existence. It is also what William Shakespeare tried to show humanity that being ambitious will never bring any good to one person nor will it give happiness to one person. During the time of Shakespeare, the time of the Renaissance, many dukes, lords, thanes, monarch, and commoners were ambitious in gaining power. They all slew each other, even their own bloodline to gain power over the other. Shakespeare then wrote a play know as Macbeth, to show everyone of every class and society of how ambition can led one person from good to evil. Even in today world that there are still people that are ambitious in gaining power. Adolf Hitler, the tyrant of Germany, is very much similar to Shakespeare’s character, Macbeth. If one ever compares the two tyrants, one would thinks that they are twin brothers or that Hitler based his character off of Shakespeare’s work. Both Hitler and Macbeth are similar in many ways, their ambition for gaining power, their liking for killing people, and their triumphant and hatred amongst the people. One of the strongest similarities of both Hitler and Macbeth are their ambition of gaining power. Both of them never had any intention of being ambition at their young ages nor when they are serving for their country. At first, Hitler was just an ordinary son of Alois Hitler and an orphan after the death of his mother. In his early years, Hitler had no intention of overruling the government or any†¦

Black People and James Baldwin

Deborah Lee Period 1 May 28,2012 Supplemental Reading Assignment A. The theme of Baldwin’s essay is equality. He establishes this theme in his essay with the juxtaposition of a poor white man and a black man. In this essay, Baldwin speaks of how â€Å"People are continually pointing out to me the wretchedness of white people in order to console me for the wretchedness of blacks. He says that people say that being black is not that bad because there are white people in the same situation and that there is still hope for the black because of people like Frank Sinatra and Sammy Davis but it is still not something â€Å"to be regarded with complacency† because the situations of Frank Sinatra and Sammy Davis are just rare. Equality in America at the time was possible with â€Å"determined will,† but still very rare. Another way James Baldwin established the theme of equality in this essay was when he mentioned the projects, more specifically, Riverton.Baldwin establi shes this theme of equality through mentioning Riverton for Riverton was a physical representation of the inequality of blacks and whites in America back then. Baldwin said, â€Å"The people in Harlem know they are living there because white people do not think they are good enough to live anywhere else. † There was going to be no equality if people were told to live in certain places because of their color. Baldwin also makes this theme extremely clear when he says, â€Å"Negroes want to be treated like men. † B.The tone of the essay, Fifth Avenue, Uptown: A letter from Harlem by James Baldwin and the tone of the poem, Theme for English B by Langston Hughes are similar. They are similar for both authors show that there is hope for equality through the tone of each text. In the poem, Theme for English B, Hughes says â€Å"You are white — / yet a part of me, as I am a part of you. / That’s American. † Hughes expresses that although he may be the onl y black person in his class, he is still American like the rest of the class and should be considered equal.The tone of the essay and poem is different from the poem Incident by Countee Collen. This poem’s tone is complete opposite from the other poem and essay for Collen uses more of a doubtful tone. This poem is more about just being sad and bothered that blacks and whites are not equal instead of being hopeful for the equality of the two races that is soon to come like the other poem and essay. C. The perspectives on race in these texts are different than in To Kill a Mockingbird for in To Kill a Mockingbird, Atticus believes that there is good and bad in everyone and that nobody should be hated or claimed as all bad.In the book, Scout asks Atticus if it is okay to hate Hitler but Atticus says that you shouldn’t hate anybody, no matter how bad they are because there is a good side to them. This shows that Atticus’ perspective on race is different from the aut hors of the poems and essay for the authors believe that the whites are bad people because blacks and whites are not equal. While Atticus is just like the authors for he wants equality between black and whites, his perspective is different for he believes that this equality will be brought once the good side comes out of the white people.

A Dirty Job Chapter 1

For when the Gods made man, They kept immortality for themselves. Fill your belly. Day and night make merry, Let Days be full of joy. Love the child that holds your hand. Let your wife delight in your embrace. For these alone are the concerns of man. – The Epic of Gilgamesh 1 BECAUSE I COULD NOT STOP FOR DEATH – HE KINDLY STOPPED FOR ME – Charlie Asher walked the earth like an ant walks on the surface of water, as if the slightest misstep might send him plummeting through the surface to be sucked to the depths below. Blessed with the Beta Male imagination, he spent much of his life squinting into the future so he might spot ways in which the world was conspiring to kill him – him; his wife, Rachel; and now, newborn Sophie. But despite his attention, his paranoia, his ceaseless fretting from the moment Rachel peed a blue stripe on the pregnancy stick to the time they wheeled her into recovery at St. Francis Memorial, Death slipped in. â€Å"She’s not breathing,† Charlie said. â€Å"She’s breathing fine,† Rachel said, patting the baby’s back. â€Å"Do you want to hold her?† Charlie had held baby Sophie for a few seconds earlier in the day, and had handed her quickly to a nurse insisting that someone more qualified than he do some finger and toe counting. He’d done it twice and kept coming up with twenty-one. â€Å"They act like that’s all there is to it. Like if the kid has the minimum ten fingers and ten toes it’s all going to be fine. What if there are extras? Huh? Extra-credit fingers? What if the kid has a tail?† (Charlie was sure he’d spotted a tail in the six-month sonogram. Umbilical indeed! He’d kept a hard copy.) â€Å"She doesn’t have a tail, Mr. Asher,† the nurse explained. â€Å"And it’s ten and ten, we’ve all checked. Perhaps you should go home and get some rest.† â€Å"I’ll still love her, even with her extra finger.† â€Å"She’s perfectly normal.† â€Å"Or toe.† â€Å"We really do know what we’re doing, Mr. Asher. She’s a beautiful, healthy baby girl.† â€Å"Or a tail.† The nurse sighed. She was short, wide, and had a tattoo of a snake up her right calf that showed through her white nurse stockings. She spent four hours of every workday massaging preemie babies, her hands threaded through ports in a Lucite incubator, like she was handling a radioactive spark in there. She talked to them, coaxed them, told them how special they were, and felt their hearts fluttering in chests no bigger than a balled-up pair of sweat socks. She cried over every one, and believed that her tears and touch poured a bit of her own life into the tiny bodies, which was just fine with her. She could spare it. She had been a neonatal nurse for twenty years and had never so much as raised her voice to a new father. â€Å"There’s no goddamn tail, you doofus! Look!† She pulled down the blanket and aimed baby Sophie’s bottom at him like she might unleash a fusillade of weapons-grade poopage such as the guileless Beta Male had never seen. Charlie jumped back – a lean and nimble thirty, he was – then, once he realized that the baby wasn’t loaded, he straightened the lapels on his tweed jacket in a gesture of righteous indignation. â€Å"You could have removed her tail in the delivery room and we’d never know.† He didn’t know. He’d been asked to leave the delivery room, first by the ob-gyn and finally by Rachel. (â€Å"Him or me,† Rachel said. â€Å"One of us has to go.†) In Rachel’s room, Charlie said: â€Å"If they removed her tail, I want it. She’ll want it when she gets older.† â€Å"Sophie, your Papa isn’t really insane. He just hasn’t slept for a couple of days.† â€Å"She’s looking at me,† Charlie said. â€Å"She’s looking at me like I blew her college money at the track and now she’s going to have to turn tricks to get her MBA.† Rachel took his hand. â€Å"Honey, I don’t think her eyes can even focus this early, and besides, she’s a little young to start worrying about her turning tricks to get her MFA.† â€Å"MBA,† Charlie corrected. â€Å"They start very young these days. By the time I figure out how to get to the track, she could be old enough. God, your parents are going to hate me.† â€Å"And that would be different how?† â€Å"New reasons, that’s how. Now I’ve made their granddaughter a shiksa.† â€Å"She’s not a shiksa, Charlie. We’ve been through this. She’s my daughter, so she’s as Jewish as I am.† Charlie went down on one knee next to the bed and took one of Sophie’s tiny hands between his fingers. â€Å"Daddy’s sorry he made you a shiksa.† He put his head down, buried his face in the crook where the baby met Rachel’s side. Rachel traced his hairline with her fingernail, describing a tight U-turn around his narrow forehead. â€Å"You need to go home and get some sleep.† Charlie mumbled something into the covers. When he looked up there were tears in his eyes. â€Å"She feels warm.† â€Å"She is warm. She’s supposed to be. It’s a mammal thing. Goes with the breast-feeding. Why are you crying?† â€Å"You guys are so beautiful.† He began arranging Rachel’s dark hair across the pillow, brought a long lock down over Sophie’s head, and started styling it into a baby hairpiece. â€Å"It will be okay if she can’t grow hair. There was that angry Irish singer who didn’t have any hair and she was attractive. If we had her tail we could transplant plugs from that.† â€Å"Charlie! Go home!† â€Å"Your parents will blame me. Their bald shiksa granddaughter turning tricks and getting a business degree – it will be all my fault.† Rachel grabbed the buzzer from the blanket and held it up like it was wired to a bomb. â€Å"Charlie, if you don’t go home and get some sleep right now, I swear I’ll buzz the nurse and have her throw you out.† She sounded stern, but she was smiling. Charlie liked looking at her smile, always had; it felt like approval and permission at the same time. Permission to be Charlie Asher. â€Å"Okay, I’ll go.† He reached to feel her forehead. â€Å"Do you have a fever? You look tired.† â€Å"I just gave birth, you squirrel!† â€Å"I’m just concerned about you.† He was not a squirrel. She was blaming him for Sophie’s tail, that’s why she’d said squirrel, and not doofus like everyone else. â€Å"Sweetie, go. Now. So I can get some rest.† Charlie fluffed her pillows, checked her water pitcher, tucked in the blankets, kissed her forehead, kissed the baby’s head, fluffed the baby, then started to rearrange the flowers that his mother had sent, moving the big stargazer lily in the front, accenting it with a spray of baby’s breath – â€Å"Charlie!† â€Å"I’m going. Jeez.† He checked the room, one last time, then backed toward the door. â€Å"Can I bring you anything from home?† â€Å"I’ll be fine. The ready kit you packed covered everything, I think. In fact, I may not even need the fire extinguisher.† â€Å"Better to have it and not need it, than to need it – â€Å" â€Å"Go! I’ll get some rest, the doctor will check Sophie out, and we’ll take her home in the morning.† â€Å"That seems soon.† â€Å"It’s standard.† â€Å"Should I bring more propane for the camp stove?† â€Å"We’ll try to make it last.† â€Å"But – â€Å" Rachel held up the buzzer, as if her demands were not met, the consequences could be dire. â€Å"Love you,† she said. â€Å"Love you, too,† Charlie said. â€Å"Both of you.† â€Å"Bye, Daddy.† Rachel puppeted Sophie’s little hand in a wave. Charlie felt a lump rising in his throat. No one had ever called him Daddy before, not even a puppet. (He had once asked Rachel, â€Å"Who’s your daddy?† during sex, to which she had replied, â€Å"Saul Goldstein,† thus rendering him impotent for a week and raising all kinds of issues that he didn’t really like to think about.) He backed out of the room, palming the door shut as he went, then headed down the hall and past the desk where the neonatal nurse with the snake tattoo gave him a sideways smile as he went by. Charlie drove a six-year-old minivan that he’d inherited from his father, along with the thrift store and the building that housed it. The minivan always smelled faintly of dust, mothballs, and body odor, despite a forest of smell-good Christmas trees that Charlie had hung from every hook, knob, and protrusion. He opened the car door and the odor of the unwanted – the wares of the thrift-store owner – washed over him. Before he even had the key in the ignition, he noticed the Sarah McLachlan CD lying on the passenger seat. Well, Rachel was going to miss that. It was her favorite CD and there she was, recovering without it, and he could not have that. Charlie grabbed the CD, locked the van, and headed back up to Rachel’s room. To his relief, the nurse had stepped away from the desk so he didn’t have to endure her frosty stare of accusation, or what he guessed would be her frosty stare of accusation. He’d mentally prepared a short speech about how being a good husband and father included anticipating the wants and needs of his wife and that included bringing her music – well, he could use the speech on the way out if she gave him the frosty stare. He opened the door to Rachel’s room slowly so as not to startle her – anticipating her warm smile of disapproval, but instead she appeared to be asleep and there was a very tall black man dressed in mint green standing next to her bed. â€Å"What are you doing here?† The man in mint green turned, startled. â€Å"You can see me?† He gestured to his chocolate-brown tie, and Charlie was reminded, just for a second, of those thin mints they put on the pillow in nicer hotels. â€Å"Of course I can see you. What are you doing here?† Charlie moved to Rachel’s bedside, putting himself between the stranger and his family. Baby Sophie seemed fascinated by the tall black man. â€Å"This is not good,† said Mint Green. â€Å"You’re in the wrong room,† Charlie said. â€Å"You get out of here.† Charlie reached behind and patted Rachel’s hand. â€Å"This is really, really not good.† â€Å"Sir, my wife is trying to sleep and you’re in the wrong room. Now please go before – â€Å" â€Å"She’s not sleeping,† said Mint Green. His voice was soft, and a little Southern. â€Å"I’m sorry.† Charlie turned to look down at Rachel, expecting to see her smile, hear her tell him to calm down, but her eyes were closed and her head had lolled off the pillow. â€Å"Honey?† Charlie dropped the CD he was carrying and shook her gently. â€Å"Honey?† Baby Sophie began to cry. Charlie felt Rachel’s forehead, took her by the shoulders, and shook her. â€Å"Honey, wake up. Rachel.† He put his ear to her heart and heard nothing. â€Å"Nurse!† Charlie scrambled across the bed to grab the buzzer that had slipped from Rachel’s hand and lay on the blanket. â€Å"Nurse!† He pounded the button and turned to look at the man in mint green. â€Å"What happened†¦Ã¢â‚¬  He was gone. Charlie ran into the hall, but no one was out there. â€Å"Nurse!† Twenty seconds later the nurse with the snake tattoo arrived, followed in another thirty seconds by a resuscitation team with a crash cart. There was nothing they could do. A Dirty Job Chapter 1 For when the Gods made man, They kept immortality for themselves. Fill your belly. Day and night make merry, Let Days be full of joy. Love the child that holds your hand. Let your wife delight in your embrace. For these alone are the concerns of man. – The Epic of Gilgamesh 1 BECAUSE I COULD NOT STOP FOR DEATH – HE KINDLY STOPPED FOR ME – Charlie Asher walked the earth like an ant walks on the surface of water, as if the slightest misstep might send him plummeting through the surface to be sucked to the depths below. Blessed with the Beta Male imagination, he spent much of his life squinting into the future so he might spot ways in which the world was conspiring to kill him – him; his wife, Rachel; and now, newborn Sophie. But despite his attention, his paranoia, his ceaseless fretting from the moment Rachel peed a blue stripe on the pregnancy stick to the time they wheeled her into recovery at St. Francis Memorial, Death slipped in. â€Å"She’s not breathing,† Charlie said. â€Å"She’s breathing fine,† Rachel said, patting the baby’s back. â€Å"Do you want to hold her?† Charlie had held baby Sophie for a few seconds earlier in the day, and had handed her quickly to a nurse insisting that someone more qualified than he do some finger and toe counting. He’d done it twice and kept coming up with twenty-one. â€Å"They act like that’s all there is to it. Like if the kid has the minimum ten fingers and ten toes it’s all going to be fine. What if there are extras? Huh? Extra-credit fingers? What if the kid has a tail?† (Charlie was sure he’d spotted a tail in the six-month sonogram. Umbilical indeed! He’d kept a hard copy.) â€Å"She doesn’t have a tail, Mr. Asher,† the nurse explained. â€Å"And it’s ten and ten, we’ve all checked. Perhaps you should go home and get some rest.† â€Å"I’ll still love her, even with her extra finger.† â€Å"She’s perfectly normal.† â€Å"Or toe.† â€Å"We really do know what we’re doing, Mr. Asher. She’s a beautiful, healthy baby girl.† â€Å"Or a tail.† The nurse sighed. She was short, wide, and had a tattoo of a snake up her right calf that showed through her white nurse stockings. She spent four hours of every workday massaging preemie babies, her hands threaded through ports in a Lucite incubator, like she was handling a radioactive spark in there. She talked to them, coaxed them, told them how special they were, and felt their hearts fluttering in chests no bigger than a balled-up pair of sweat socks. She cried over every one, and believed that her tears and touch poured a bit of her own life into the tiny bodies, which was just fine with her. She could spare it. She had been a neonatal nurse for twenty years and had never so much as raised her voice to a new father. â€Å"There’s no goddamn tail, you doofus! Look!† She pulled down the blanket and aimed baby Sophie’s bottom at him like she might unleash a fusillade of weapons-grade poopage such as the guileless Beta Male had never seen. Charlie jumped back – a lean and nimble thirty, he was – then, once he realized that the baby wasn’t loaded, he straightened the lapels on his tweed jacket in a gesture of righteous indignation. â€Å"You could have removed her tail in the delivery room and we’d never know.† He didn’t know. He’d been asked to leave the delivery room, first by the ob-gyn and finally by Rachel. (â€Å"Him or me,† Rachel said. â€Å"One of us has to go.†) In Rachel’s room, Charlie said: â€Å"If they removed her tail, I want it. She’ll want it when she gets older.† â€Å"Sophie, your Papa isn’t really insane. He just hasn’t slept for a couple of days.† â€Å"She’s looking at me,† Charlie said. â€Å"She’s looking at me like I blew her college money at the track and now she’s going to have to turn tricks to get her MBA.† Rachel took his hand. â€Å"Honey, I don’t think her eyes can even focus this early, and besides, she’s a little young to start worrying about her turning tricks to get her MFA.† â€Å"MBA,† Charlie corrected. â€Å"They start very young these days. By the time I figure out how to get to the track, she could be old enough. God, your parents are going to hate me.† â€Å"And that would be different how?† â€Å"New reasons, that’s how. Now I’ve made their granddaughter a shiksa.† â€Å"She’s not a shiksa, Charlie. We’ve been through this. She’s my daughter, so she’s as Jewish as I am.† Charlie went down on one knee next to the bed and took one of Sophie’s tiny hands between his fingers. â€Å"Daddy’s sorry he made you a shiksa.† He put his head down, buried his face in the crook where the baby met Rachel’s side. Rachel traced his hairline with her fingernail, describing a tight U-turn around his narrow forehead. â€Å"You need to go home and get some sleep.† Charlie mumbled something into the covers. When he looked up there were tears in his eyes. â€Å"She feels warm.† â€Å"She is warm. She’s supposed to be. It’s a mammal thing. Goes with the breast-feeding. Why are you crying?† â€Å"You guys are so beautiful.† He began arranging Rachel’s dark hair across the pillow, brought a long lock down over Sophie’s head, and started styling it into a baby hairpiece. â€Å"It will be okay if she can’t grow hair. There was that angry Irish singer who didn’t have any hair and she was attractive. If we had her tail we could transplant plugs from that.† â€Å"Charlie! Go home!† â€Å"Your parents will blame me. Their bald shiksa granddaughter turning tricks and getting a business degree – it will be all my fault.† Rachel grabbed the buzzer from the blanket and held it up like it was wired to a bomb. â€Å"Charlie, if you don’t go home and get some sleep right now, I swear I’ll buzz the nurse and have her throw you out.† She sounded stern, but she was smiling. Charlie liked looking at her smile, always had; it felt like approval and permission at the same time. Permission to be Charlie Asher. â€Å"Okay, I’ll go.† He reached to feel her forehead. â€Å"Do you have a fever? You look tired.† â€Å"I just gave birth, you squirrel!† â€Å"I’m just concerned about you.† He was not a squirrel. She was blaming him for Sophie’s tail, that’s why she’d said squirrel, and not doofus like everyone else. â€Å"Sweetie, go. Now. So I can get some rest.† Charlie fluffed her pillows, checked her water pitcher, tucked in the blankets, kissed her forehead, kissed the baby’s head, fluffed the baby, then started to rearrange the flowers that his mother had sent, moving the big stargazer lily in the front, accenting it with a spray of baby’s breath – â€Å"Charlie!† â€Å"I’m going. Jeez.† He checked the room, one last time, then backed toward the door. â€Å"Can I bring you anything from home?† â€Å"I’ll be fine. The ready kit you packed covered everything, I think. In fact, I may not even need the fire extinguisher.† â€Å"Better to have it and not need it, than to need it – â€Å" â€Å"Go! I’ll get some rest, the doctor will check Sophie out, and we’ll take her home in the morning.† â€Å"That seems soon.† â€Å"It’s standard.† â€Å"Should I bring more propane for the camp stove?† â€Å"We’ll try to make it last.† â€Å"But – â€Å" Rachel held up the buzzer, as if her demands were not met, the consequences could be dire. â€Å"Love you,† she said. â€Å"Love you, too,† Charlie said. â€Å"Both of you.† â€Å"Bye, Daddy.† Rachel puppeted Sophie’s little hand in a wave. Charlie felt a lump rising in his throat. No one had ever called him Daddy before, not even a puppet. (He had once asked Rachel, â€Å"Who’s your daddy?† during sex, to which she had replied, â€Å"Saul Goldstein,† thus rendering him impotent for a week and raising all kinds of issues that he didn’t really like to think about.) He backed out of the room, palming the door shut as he went, then headed down the hall and past the desk where the neonatal nurse with the snake tattoo gave him a sideways smile as he went by. Charlie drove a six-year-old minivan that he’d inherited from his father, along with the thrift store and the building that housed it. The minivan always smelled faintly of dust, mothballs, and body odor, despite a forest of smell-good Christmas trees that Charlie had hung from every hook, knob, and protrusion. He opened the car door and the odor of the unwanted – the wares of the thrift-store owner – washed over him. Before he even had the key in the ignition, he noticed the Sarah McLachlan CD lying on the passenger seat. Well, Rachel was going to miss that. It was her favorite CD and there she was, recovering without it, and he could not have that. Charlie grabbed the CD, locked the van, and headed back up to Rachel’s room. To his relief, the nurse had stepped away from the desk so he didn’t have to endure her frosty stare of accusation, or what he guessed would be her frosty stare of accusation. He’d mentally prepared a short speech about how being a good husband and father included anticipating the wants and needs of his wife and that included bringing her music – well, he could use the speech on the way out if she gave him the frosty stare. He opened the door to Rachel’s room slowly so as not to startle her – anticipating her warm smile of disapproval, but instead she appeared to be asleep and there was a very tall black man dressed in mint green standing next to her bed. â€Å"What are you doing here?† The man in mint green turned, startled. â€Å"You can see me?† He gestured to his chocolate-brown tie, and Charlie was reminded, just for a second, of those thin mints they put on the pillow in nicer hotels. â€Å"Of course I can see you. What are you doing here?† Charlie moved to Rachel’s bedside, putting himself between the stranger and his family. Baby Sophie seemed fascinated by the tall black man. â€Å"This is not good,† said Mint Green. â€Å"You’re in the wrong room,† Charlie said. â€Å"You get out of here.† Charlie reached behind and patted Rachel’s hand. â€Å"This is really, really not good.† â€Å"Sir, my wife is trying to sleep and you’re in the wrong room. Now please go before – â€Å" â€Å"She’s not sleeping,† said Mint Green. His voice was soft, and a little Southern. â€Å"I’m sorry.† Charlie turned to look down at Rachel, expecting to see her smile, hear her tell him to calm down, but her eyes were closed and her head had lolled off the pillow. â€Å"Honey?† Charlie dropped the CD he was carrying and shook her gently. â€Å"Honey?† Baby Sophie began to cry. Charlie felt Rachel’s forehead, took her by the shoulders, and shook her. â€Å"Honey, wake up. Rachel.† He put his ear to her heart and heard nothing. â€Å"Nurse!† Charlie scrambled across the bed to grab the buzzer that had slipped from Rachel’s hand and lay on the blanket. â€Å"Nurse!† He pounded the button and turned to look at the man in mint green. â€Å"What happened†¦Ã¢â‚¬  He was gone. Charlie ran into the hall, but no one was out there. â€Å"Nurse!† Twenty seconds later the nurse with the snake tattoo arrived, followed in another thirty seconds by a resuscitation team with a crash cart. There was nothing they could do.

A Small Place By Jamaica Kincaid Essay Example | Topics and Well Written Essays - 1000 words

A Small Place By Jamaica Kincaid - Essay Example We analyze every bit of her approach using careful consideration of possibilities and methods that she could have used. A unique way to create a personal touch in a narrative that is created to be a social bookmark, the author’s personal voice which keeps the reader acquainted with her thinking and experiences provide new reading experience indeed. Many argue that if she would have used a third person narrative, the book would have touched a higher realm of intellectual thinking and presentation of history. The process however, is reversed here. Both the fields of history and literature take a bow on this highly original creation by a native of Antigua and it is through the subjective narration of facts and happenings that the chapters in history come slowly forward to us. Using an objective narration would have only allowed the events to be chronologically set in a neutral backdrop, while her subjective narration instantly familiarizes the reader with the bias that she holds towards considering her country’s people more precious than tourists and outsiders. It may sound odd to the wors hipper of white power initially, but her conviction in the superiority of the natives and the inferiority and misery of the colonizers. The need to keep tourists reminded of the colonized past of Antigua has propelled the narrative to a direction wherein the writer is convinced that every white tourist that walks in her motherland is a descendent of the brutes of the past, who had initially walked in as a tourist but had eventually colonized the place and tried to turn it into England, the lad that they belonged to and adorned. History is replete with such incidences and if Jamaica has chosen to eye every tourist with the same perspective as the slaves saw the colonizers, then the entire picture, though brutal, still appears justified. We

What were the major features of economic change in Europe in the Essay

What were the major features of economic change in Europe in the period 1500-1914 - Essay Example This period also marks a time of population growth which clearly impacted on the economic developments being experienced by many European nations during this time. This paper shall discuss the major features of economic change in Europe in the period of 1500 to 1914. The economic changes in United Kingdom and on Germany shall be highlighted for this paper. Body In general, from 1750 to 1914, economic changes in Europe included the introduction of railroad use in the transport of goods. These railroads also helped usher in urbanization and a continuity of the imperialism goals of Europe with the spread of their trade with other countries and with the expansion of political linkages (North Penn School District, 2002). Within this same time period, major economic changes were also seen, especially with the increase in commercialized activities ushered in by improved methods in the transport of goods. It also marked a time of improved communication, with common activities involving terri torial expansion and exploration (North Penn School Disrict, 2002). Europe’s economic activities also shifted from imperialistic goals to colonization activities as Europeans were now considering expansion as a means of gaining advantage over their competitors. This period also marked a time where the European economy shifted from agricultural activities to industrial activities. Homemade goods became factory made and more raw materials were transported from their various colonies. This led to a significant increase in their production of food, clothing, and other products. The motivation to expand at this time was a major goal for Europe and these goals also shifted towards the acquisition of more lands. The colonies also became major sources of raw materials for Europe and as such, Europe was able to rise as a major global economic power. Its attention now shifted from imperialistic to colonialist goals. And this shift in goals was seemingly dictated by its access to mercan tile goals (North Penn School District, 2002). Due to these shift in goals, Europe was able to concentrate its activities toward more industrial goals, expanding its economic activities beyond the ability to feed its population. As a result, it became a major player in trading with its neighbours and with the rest of the world. Two major events were seen from the 1500 to 1914 in Great Britain. This period saw the birth of Industrial Revolution and the manifestation of Demographic Transition (Clark and Cummins, 2009). The Industrial Revolution marked a time of rapid economic growth and the introduction of new innovations. Before the Industrial Revolution, the concern of the governments was to increase population, not to improve their lives. Before the industrial revolution, the higher income population had higher overall fertility rates. Without the industrial revolution, an even greater increase in the population would have been seen (Clark and Hamilton, 2006). Eventually, in Englan d, increased rates in marriage became apparent in the 1890s, however, substantial decrease in fertility rates were seen with the introduction of industrial activities. Hence, the focus of the people and of the government was turned towards decreasing population growth. After 1910, the focus also was turned towards improving the lives of the people – their standards of living – and this saw further possibilities for Britain in improving the potential of the population for more scholarly work (Clark and Cummins, 2009). The Demographic Transition Period was seen from 1870 to 1910. This marked a general decline in net fertility. What was started during the industrial revolution manifested during the period of demographic transition (Clark a

Artificial Intelligence Essay Example | Topics and Well Written Essays - 1000 words

Artificial Intelligence - Essay Example The focus in this paper is on Artificial Intelligence (AI) is the scientific attempt to build computational models of cognitive processes. It aims to study the computations that make it possible to reason, perceive and act. It differs from psychology because of greater emphasis on computation. In Artificial Intelligence, the aim is to make electronic computer systems to perform tasks that would usually be considered intelligent if done by a human. It is mainly concerned with the analogy between particular computer programs and how they emulate the human mind. The scientific goal of Artificial intelligence is to solve real world problems faced by humans using knowledge and assembled systems. Artificial intelligence requires skills of understanding how knowledge can be represented and the methods of how to use that knowledge. The main aim of AI is to improve human life and reduce risks faced by humans. According to the late pioneer of Artificial Intelligence, Allan Newell, man-made wor ld would be permeated by systems to cushion it from danger. With the advent of new age computers, the dream of smart computers has become a reality. The ‘ability’ of computers keeps growing with changing times. The limitations are virtually boundless. The other main reason is the interest in technological applications in the AI field. These spread out to all disciplines that use any form of computers or electronics to achieve tasks. Examples of these fields include; Medicine, manufacturing, farming, education, housework, research and development and science in general. In business, computers are also very helpful and essential. (Marsland 345). Due to the intelligent and adaptive nature of AI, systems can help locate pertinent information. Discussion Artificial Intelligence computers are commonly known as intelligent systems. This is attributed to their ability to learn from examples and use the statistics or data fed to them to solve problems. Most learning programs are either experience or data oriented. The systems use a knowledge base created with many different aspects to simulate experiences. These experience oriented systems use common sense knowledge to discover how people usually reason about new experiences (Marsland 213). This stimulates a reaction. Data oriented systems create programs to specifically search and mine for data in databases to get exploitable regularities. These intelligent systems can give answers to questions using free text and structured data. AI is becoming more essential to us and yet less conspicuous. The rapid development of this field has helped business people achieve strategic business goals. Challenges The AI field has been incorporated in many industries, and this has brought about their growth. This incorporation is by the development of intelligent agents that are set put to complete the different tasks and requirements needed by the field. This, however, does not come without challenges. Some of the challe nges faced include; the need for information exchange with databases in the mainframe. The need to provide rapid hardware recoveries should failures occurs is a major function of AI that presents many challenges. The need for effective information distribution to all personnel involved in system development is another crucial function that is challenging (Russell & Norving 104). These are some of the problems that should be addressed to achieve successful implementation of an AI system. Some examples of successful implementation are discussed in the following paragraph. Siri is an application developed by the Apple Company, to help users interact better with their mobile phones. It is considered an intelligent agent that acts as a personal assistant and has access to knowledge navigation. The main platform